Sony Launch Major Bid To Save Soneium Crypto With New Stablecoin

[Ben Graham]

Sony just made another move in crypto. And this one is about money that actually works on-chain. Sony’s Web3 partner Startale Group launched a new dollar stablecoin on Wednesday. It’s called Startale USD (USDSC), and it’s now live on Soneium, the Ethereum layer-2 network backed by Sony.

The goal is simple. Bring in liquidity. Make payments easier. Give users a reason to stay on the network.

USDSC is built with infrastructure from M0 and is available through the Startale App. It’s designed to function as a digital currency for everyday use on the network. That includes payments, rewards, and settlements inside apps that run on Soneium.

Startale is also rolling out a rewards system called “STAR Points.” Users can earn points by using apps and providing liquidity. The idea is to push early activity and make the network feel alive, not empty.

M0, which handles the stablecoin’s backend, calls its system modular and programmable. In short, it’s built to support compliant digital dollars at scale.

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M0 co-founder and CEO Luca Prosperi said Startale is using the platform to bring a dollar token directly into the Soneium setup, starting with the Startale App and then expanding across the network.

The timing stands out. USDSC launched just one day after Aave’s community moved forward with a “temp-check” vote to shut down low-revenue deployments, including Soneium. 

The same proposal also sets a $2M yearly revenue target for any new chain Aave adds. 

Trading on its DEXs is around $1.8M a day. Chain fees sit near $280 daily. Stablecoins on the network total just over $24M. 

(Source: DefiLlama)

That picture could change if people actually use USDSC. But right now, Soneium is still in the early phase.

Startle described the launch in plain, user-first terms. CEO Sota Watanabe said the aim is to make Web3 tools feel as normal as the apps people already use. 

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What USDSC Means for Soneium’s Creator Economy and App Users?

Under the plan, USDSC will act as the default payment token inside the Startale App and across creator-focused services on Soneium. 

The app is being positioned as the main entry point for token drops, rewards, and exploring what the network offers.

The market is still reacting, but the goal is easy to see. Startale wants its own built-in digital dollar to steady prices, make trading simpler, and keep money moving on Soneium while its DeFi activity is under pressure. 

A stablecoin with real backing can cut trading costs, add depth to liquidity pools, and give users a reliable way to price things. 

That matters for entertainment features tied to Sony, where people expect quick payments and clear, predictable values.

Latest data shows that Soneium’s stablecoin supply currently stands at about $24.1M, while decentralized exchange activity on the network reached roughly $1.78M in trading volume over the past 24 hours. 

On-chain fees during the same period totaled just $280, highlighting the network’s still-limited transaction flow. 

The figures reflect conditions between December 3 and 4, based on tracking by DeFiLlama.

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