Bitcoin Meets Gold on the London Stock Exchange as BTC USD Closes in on $100K

Ben Graham · January 14

Leading asset manager 21Shares has listed a new exchange-traded product (ETP) that mixes Bitcoin and gold on the London Stock Exchange. The product arrived as BTC/USD surged +3.3% overnight to around $95,000, following bullish US CPI data and record annual Bitcoin ETF flows.

Zoom out, and this Bitcoin x gold ETP news fits into a broader trend whereby traditional exchanges continue to find safer wrappers for crypto exposure.

Bitcoin is now approaching a key level that still makes many first-time investors nervous, as $100K represents both a strong technical and psychological resistance level.

A $100K retest seems inevitable as the broader crypto market reclaimed $3.3 trillion overnight, up +3.6% in the past 24 hours, with risk-on assets continuing to attract attention early in 2026.

What Exactly is 21Shares New ‘BOLD’ Product?

BREAKING

The 21Shares Bitcoin and Gold ETP (BOLD) has listed on the London Stock Exchange, 13 January 2026.

Charlie Morris, ByteTree Founder and Creator of BOLD, commented:

"This listing on the London Stock Exchange is another significant milestone for BOLD having already… pic.twitter.com/8dYGNcq6XU

— ByteTree (@ByteTree) January 13, 2026

The product is called the 21Shares Bitcoin Gold ETP, and the ticker is: BOLD. An ETP works like an ETF. You buy it through a normal brokerage account, just like a stock. No need for any crypto knowledge, such as self-custodial wallets or private keys.

About two-thirds of the fund is in physical gold, while the remaining third tracks BTC USD. Think of it like a portfolio smoothie; mostly steady gold, with a shot of Bitcoin’s volatility mixed in.

This matters if you want Bitcoin exposure but freeze at the idea of buying coins directly. Products like spot Bitcoin ETFs have already opened that door in other regions, with spot Bitcoin ETF approvals now happening as far as South Korea. BOLD offers a gentler entry point with lower volatility, thanks to the inclusion of gold in the product.

EXPLORE: 20+ Next Crypto to Explode in 2026

Why Mix Bitcoin and Gold in a Combined Product: Bullish for BTC USD?

Gold is the classic inflation hedge. It usually moves slowly and protects purchasing power when currencies wobble. Bitcoin is often called “digital gold” because it has a fixed supply, but its price swings are way more volatile than gold.

By blending the two, 21Shares aims to make the experience smoother while still providing exposure to BTC USD. When Bitcoin jumps, it can boost returns; when Bitcoin drops, gold’s stability can absorb some of the shock.

According to 21Shares, the fund balances risk across both assets rather than chasing maximum upside, and for interested investors, this structure addresses a common concern. “What if I buy Bitcoin at the wrong time?” With gold doing most of the heavy lifting, timing matters less.

Physical gold + digital gold in one product. I’ve always wondered when we’d finally see the convergence. Today is that day.

Congratulations to the teams at @21shares and @ByteTree on today’s listing of the Bitcoin & Gold ETP (BOLD) on the LSE. This is the first product that… pic.twitter.com/sRndL0fKkB

— Raghu Yarlagadda (@2Ragu) January 13, 2026

Institutional Demand Keeps Shaping Crypto Access

This launch is not random. TradFi crypto investment products attracted about $32Bn in inflows in 2025, according to ETF.com. Big money wants easy, regulated exposure, not overly complicated self-custodial wallets and private keys.

21Shares already manages billions across Europe. Listing BOLD in London plugs UK investors into the same pipeline. It also sits alongside other crossover products, such as Ethereum-focused funds and gold-linked crypto trading tools.

Binance recently expanded its gold and silver derivatives trading, underscoring how quickly these markets are converging. After an incredible two years for gold, which has reached an all-time high of $4,629 and shows no signs of slowing down anytime soon, these markets are converging.

The takeaway for everyday readers is access. You no longer need to understand blockchain technology or navigate the complex crypto landscape to participate and gain exposure.

(SOURCE: TradingView)

The Risks Beginners Should Heed With the 21Shares BOLD Product

This is not a savings account, and investors should note that Bitcoin continues to move quickly, even in 2026. A sharp drawdown will hit this ETP, just less violently than pure Bitcoin exposure.

There is also a cost. BOLD charges a 0.65% annual fee. That pays for custody and operations, but fees compound over time. Long-term holders should factor this into any investment strategy.

Remember, owning an ETP does not give you ownership of the underlying Bitcoin. If self-custody matters to you, this product is a compromise.

For UK investors seeking crypto exposure without sleepless nights, Bitcoin-and-gold hybrids will likely continue to gain traction as both assets continue to thrive. Expect more products that strike a balance between curiosity and caution.

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