Bitcoin Price Jumps Past $94K as ETF Flows Surge: Here’s Why

Ben Graham · January 14

The Bitcoin price pushed above $94,000 after new US inflation data and a sharp rebound in spot Bitcoin ETF inflows. BTC USD jumped around +3.3% over the past 24 hours, reclaiming levels not seen since early January. The move lands as markets bet on easier money conditions and institutions step back into crypto.

BTC is currently trading at $94,900, a January monthly high, as the combined crypto market cap surged 3.6% to above $3.32 trillion, marking another monthly high.

Sentiment across crypto is rising, with the Fear & Greed Index almost doubling from 26 yesterday to 48 today, returning to neutral territory after months of fear and extreme fear.

The index is supported by social media, as traders and analysts who have been bearish for six months or more suddenly become bullish and call for higher price targets across the board.

Crypto Fear and Greed Chart

All time 1y 1m 1w 24h

Why did Bitcoin Surge After the CPI Report?

The Consumer Price Index, or CPI, measures how fast everyday prices rise in the US economy. December’s reading came in at 2.7%, indicating that inflation is cooling but not dead. For Bitcoin, that matters because slower inflation increases the likelihood of lower interest rates, and lower rates push investors toward riskier assets such as crypto and niche stocks.

Think of interest rates like gravity. When rates stay high, risky assets struggle to lift off. When rates look ready to fall, Bitcoin price tends to float higher, and right now, BTC

Core CPI came in at 2.6%, marking the lowest US inflation reading since March 2021. The December report beats expectations, with headline inflation holding steady at 2.7%, with President Trump taking to Truth Social to celebrate. His post from yesterday (January 13), reads;

JUST OUT: Great (LOW!) Inflation numbers for the USA. That means that Jerome “Too Late” Powell should cut interest rates, MEANINGFULLY!!! If he doesn’t he will just continue to be, “TOO LATE!” ALSO OUT, GREAT GROWTH NUMBERS. Thank you MISTER TARIFF! President DJT”

Positive CPI numbers and cooling inflation are key drivers of the Bitcoin price surge over the last 48 hours, as investors return to risk-on assets such as crypto amid calmer economic headwinds.

CPI just came in at 2.7%

We were promised high inflation from tariffs, but that never came.

— Anthony Pompliano (@APompliano) January 13, 2026

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ETF Inflows Flip the Switch Back On: Bullish for Bitcoin Price?

Another big spark came from spot Bitcoin ETFs. These are stock market funds that hold Bitcoin, enabling retail investors to purchase BTC from institutions without needing to access wallets or private keys.

Yesterday (January 13) saw US spot Bitcoin ETFs attract a yearly high of $753.8 million in inflows, the strongest daily inflow since January 5, according to CoinGlass data.

Fidelity’s FBTC ETF led the charge with $351.4M in inflows, followed by BitWise BITB ($159.4M) and BlackRock’s IBIT ($126.3M). After bleeding more than $6Bn in late 2025, this sudden reversal tells us big money is testing the waters again. That buying pressure helped the Bitcoin price hit $94,000, and it doesn’t look tapped out yet.

(SOURCE:CoinGlass)

What Does This Mean for Regular Bitcoin Buyers?

When ETF money flows in, it acts like a demand engine. Institutions buy Bitcoin in bulk, which tightens supply and lifts price. That is why BTC’s market cap jumped to about $1.87 trillion, making it larger than many global blue-chip companies.

For everyday buyers, this signals confidence from long-term players. It also explains why Bitcoin moves fast on macro news. We aren’t just trading charts anymore; we’re trading inflation data, rate expectations, and Wall Street behavior.

Political pressure on the Federal Reserve is adding another layer of momentum. The US administration has openly pushed for rate cuts, even as inflation stays above the Fed’s 2% target. Markets hear that and start pricing in easier policy, which often lifts the Bitcoin price.

Still, this is not a promise. If inflation re-accelerates, rate cuts are delayed, and as quickly as Bitcoin can surge on good news, it can reverse course during tough times.

A Reality Check Before Chasing $100K BTC USD

$BTC Chart Update.

Getting coiled.

$98-$100k next price target imho. pic.twitter.com/rOlVKOCNU5

— Heisenberg (@Mr_Derivatives) January 10, 2026

As Bitcoin nears $95,000 and $100K becomes a reality once more, things begin to feel exciting, but volatility remains. ETF flows have fluctuated over the first eight trading days of January, with four days of inflows and four days of outflows.

This is where discipline matters. Never buy because of headlines alone. Dollar-cost averaging remains one of the safest and smartest investing strategies, and most importantly, never invest money you need for rent or groceries.

If ETF demand holds and inflation continues to cool, Bitcoin has room to test higher levels. Just remember, big moves bring big emotions, and calm decision-making tends to win in the long run.

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