iShares Adds 750K Bitcoin ETP Units as Wall Street Appetite Grows

Ben Graham · January 30

iShares just added 750,000 new securities to its Bitcoin ETP in London. The new batch prices Bitcoin exposure at $8.52 per unit, with trading set to start in early February. This comes during a period when Bitcoin access through regulated products continues to expand across global markets.

Bitcoin’s price did not jump on the news. That matters. New issuance usually signals demand from large investors rather than short-term hype.

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What Is a Bitcoin ETP, and Why Should You Care?

A Bitcoin ETP is a stock-like product that tracks Bitcoin’s price. Think of it like buying Bitcoin through your regular brokerage account instead of setting up wallets and private keys.

This specific iShares product holds real Bitcoin in custody. Coinbase Luxembourg safeguards the coins. That setup aims to lower the risk beginners fear most: losing access to their crypto.

Another crypto ETP joins our market! The London Stock Exchange welcomes @21shares’ Bitcoin Gold ETP (BOLD), their fifth FCA approved crypto product for UK retail investors.

Bitcoin, gold, one regulated ETP: https://t.co/34jdZe8o1P #MarketOpen #Crypto #ETP pic.twitter.com/ejlhBXhHFD

— London Stock Exchange (@LSEplc) January 14, 2026

For everyday investors, this means easier access. You can gain Bitcoin exposure next to your stocks and funds, without touching an exchange.

Institutional Demand Keeps Quietly Building

This is the 66th time iShares has issued new securities for this Bitcoin ETP. Repeated issuance usually points to steady demand from funds, pensions, and wealth managers.

In the U.S., spot Bitcoin ETFs changed the game in 2024. BlackRock’s IBIT crossed $40 billion in assets, leading a wave of institutional adoption.

JUST IN: BlackRock files for a new iShares Bitcoin Premium Income ETF as of January 2026.

The fund would offer Bitcoin exposure while generating yield by actively selling call options on the $70B+ iShares Bitcoin Trust (IBIT).

The strategy aims to monetize Bitcoin’s volatility,… pic.twitter.com/f4Ugt0Zyfv

— Bitcoin News (@BitcoinNewsCom) January 26, 2026

You can see how ETF activity shapes price action in recent Bitcoin ETF flows. When money moves in or out, Bitcoin reacts.

The London product serves the same role for European investors. It channels large pools of capital into Bitcoin through familiar rails.

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Lower Fees Change the Math for Long-Term Holders

Fees matter more than most beginners realize. This ETP normally charges 0.25% per year, but a temporary waiver cuts that to 0.15% through the end of 2026.

Over time, lower fees mean more of Bitcoin’s price gains stay in your pocket. For long-term exposure, that difference adds up.

(Source: BTCUSD / TradingView)

This pricing pressure mirrors what happened in the U.S. ETF market. Competition keeps pushing costs down for investors.

How This Fits the Bigger Bitcoin Story

This issuance does not change Bitcoin’s supply. It changes who can buy it and how easily. For beginners, ETPs offer a softer entry point. For purists, self-custody still matters.

Either way, Wall Street keeps building pipes into Bitcoin. That trend explains why ETF-driven Bitcoin moves now shape the market more than retail hype.

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