Trump Family’s WLFI Token: Experts Bullish On $5 Price Projection Post-Launch

Ben Graham · July 10, 2025

World Liberty Financial, a decentralized finance (DeFi) platform backed by President Donald Trump and his family, is poised to launch its WLFI token, which could hold significant profits for early investors.

WLFI Token Launch Approaches

The company announced on July 4 that it has initiated steps to have its flagship token listed on cryptocurrency exchanges, marking a crucial milestone after months of anticipation.

The WLFI token, which was introduced last year as a non-transferable governance token, is designed to facilitate community voting on the project’s future direction.

Secondary market trading has already commenced on platforms like Whales.market and MEXC, where WLFI has recently traded between $0.13 to $0.18, a notable increase from its initial sale prices of $1.5 and $0.5.

According to the project’s white paper, entities affiliated with the Trump family may collectively hold about one-third of WLFI’s total supply of 100 billion tokens. At current prices, these holdings could represent billions of dollars on paper.

Bruno Ver, market expert and investor in the WLFI token, expressed optimism about its potential value, predicting it could reach between $2 and $5 in the near future.

If the token were to climb to $2, the stake held by the founding entities could theoretically be worth around $60 billion, making it one of the most lucrative Trump-related crypto ventures to date.

Recent estimates suggest that crypto businesses have already added approximately $620 million to Donald Trump’s personal net worth, according to the Bloomberg Billionaires Index.

Experts Warn Of Risks

Despite the enthusiasm surrounding WLFI, the White House has emphasized that President Trump is distanced from his business interests, having placed his assets in a family-controlled trust.

The current proposal for token release, dated July 4, aims to unlock a portion of tokens held by “early supporters,” although the term lacks a specific definition within the documentation.

Remaining tokens, including those held by founders and team members, would be subject to future votes and longer lock-up periods to signal a commitment to the project. The proposal is expected to undergo discussion and voting on the Snapshot platform, with a potential timeline extending into August.

However, experts caution that the path to a successful launch might come with risks for early holders. Lex Sokolin, managing partner at Generative Ventures, pointed out that tokens with substantial founder and investor allocations often experience significant price declines over time.

World Liberty Financial’s token launch and the Trump family’s increased interest in digital assets comes on the heels of notable regulatory changes in the US as the Securities and Exchange Commission (SEC) has adopted a more lenient stance toward crypto.

This may signal a sense of confidence from WLFI regarding regulatory scrutiny. Hilary Allen, a law professor at American University, noted that this shift suggests WLFI no longer perceives a threat from the SEC.