Bitcoin Influencers Get Spotlight In X’s New ‘Starterpacks’

[Ben Graham]

X is rolling out a feature called Starterpacks that will let new users follow ready-made groups of accounts tied to specific interests. It’s designed to make finding people to follow faster, and yes — that includes lists focused on Bitcoin and other crypto topics.

Reports say the company has spent months building these curated sets and plans to launch them in the coming weeks.

Starterpacks Include Crypto And Hundreds Of Categories

According To X’s product team, the feature will span more than 1,000 interest categories so people can join subject feeds without hunting around.

Some packs will pull together prominent Bitcoin commentators, active traders and market watchers so newcomers land in front of the right conversations quickly.

The idea echoes a feature that already exists on rival apps, but X’s lists are picked internally rather than built by users.

Over the last few months, we scoured the world for the top posters in every niche & country

We’ve compiled them into a new tool called Starterpacks: to help new users find the best accounts—big or small—for their interests

Reply below with a topic you’re most interested in… pic.twitter.com/MYIIQAaJaL

— Nikita Bier (@nikitabier) January 21, 2026

Why Crypto Is Getting Special Attention

Reports note that crypto chatter on X cooled last year. Posts mentioning Bitcoin fell by a noticeable margin in 2025, according to platform watchers who track engagement.

That slide appears to have pushed product staff to make it easier to surface crypto creators again. The change is meant to reduce friction for users who want to jump into market talk without following dozens of accounts one by one.

A Look At How The Packs Work

Each Starterpack groups a small set of accounts around a theme. Users can accept a pack as a starting point and then add or remove people just like that.

Some packs will be regional, while others target hobbies or professional beats. The lists were assembled by the product team after a global search for active voices in each niche.

In practice, this means a newly joined user could pick a crypto pack and instantly follow a mix of analysts, podcasters and traders.

Community Reaction Has Been Mixed

Crypto users on X had already been vocal about visibility and moderation. A number of creators welcomed any effort that helps their posts reach new readers.

Other people worried that curated packs could favor certain voices over others or steer attention away from smaller accounts. Debate over how feeds are shaped is expected to continue as Starterpacks roll out.

What To Watch Next

Product updates will appear gradually. Reports say the rollout will start in the coming weeks, and X’s team will likely adjust the approach based on feedback.

For people who follow Bitcoin and crypto, Starterpacks could mean quicker discovery and more steady streams of market talk.

For the platform, it’s one more attempt to make joining feel less like starting from scratch.

Featured image from Getty Images, chart from TradingView